Thursday, August 25, 2011

Embellishments, Jargon, and Buzzwords

The best business writing is simple and easy to understand. Even if you love baseball and thrill to read about latest record broken , you can't assume your audience shares that enthusiasm for the Boys of Summer.

Here are some examples of wretched buzzword-filled writing that only served to annoy and alienate the reader. Doesn't the notion of disruptive ideation methodology appeal to you? No? Any idea what it is? I'm guessing the writer wanted to say something about how their company approaches problem solving in creative and unexpected ways. But why not just say that?

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Tuesday, December 14, 2010

Top Ten Overused Words in LinkedIn Profiles

Well, how do you describe a job you've had for a while in a specific field. Hint: don't use extensive experience. According to a survey of LinkedIn profiles done by LinkedIn, that's the #1 overused buzzword, along with other well worn terms like "team player" and "problem solver." But here's the conundrum: job seekers are often trying to match key words in job listings. Perhaps the next area to survey is job listings. Maybe there are too many motivated, results-oriented, entrepreneurial candidates sought in listings right now.

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