Thursday, August 25, 2011

Embellishments, Jargon, and Buzzwords

The best business writing is simple and easy to understand. Even if you love baseball and thrill to read about latest record broken , you can't assume your audience shares that enthusiasm for the Boys of Summer.

Here are some examples of wretched buzzword-filled writing that only served to annoy and alienate the reader. Doesn't the notion of disruptive ideation methodology appeal to you? No? Any idea what it is? I'm guessing the writer wanted to say something about how their company approaches problem solving in creative and unexpected ways. But why not just say that?

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