What is the other 10% of the job?

So, after less than a year Leo Apotheker lost his job as CEO of Hewlett Packard, and was replaced with Meg Whitman, who had great success at eBay, a web company, but never worked in a hardware company. Why?

In an interview, HP Chairman Ray Lane said "The market’s a little confused because we’re in so many different businesses. This is 90 percent about leadership, communications, and operating execution." So, the lesson here is that communication skills are more critical than business knowledge, it seems. The article referenced above calls out four things Meg Whitman does very well that make her a good communicator.