How to turn off donors

Let's see...you've decided for Earth Day you want to donate to a site that benefits the planet. There are plenty of choices, but how would you pick? Maybe you'd want to evaluate the mission of the organization. Maybe you would want to know what the organization does with the donations it receives? According to a study done by Jakob Nielsen, a usability expert, only 43% of non-profits put their mission statement on the home page. Follow the link for more information about how sites could do better:
- make the donation button easier to find!
- ensure that local chapter pages resemble the national site
- make your organization's values prominent on your page
Now, doesn't that seem obvious?