The snippet matters too!

By now, most writers know that an email subject line should have some content in it. Emails with subjects like "Hello" are not as likely to be opened as ones titled "Monday Meeting Agenda," or something else that will indicate what content is in the email itself. However, how much energy do you spend crafting a good first line? This short article points out that as more and more people read email on portable devices like Blackberries and iPhones, that first line becomes more important, since it's visible before the email is opened, and may determine whether it's opened or deleted. As is often true, it comes back to knowing who your audience is before you write. If you know your reader is likely to read the message on a portable device, then be sure to write with that in mind.