What does marketing email look like?

I don't know about you, but I cannot wait for this election to be over. I can finally reclaim my radio station which has been hijacked by often repeated political ads, my phone which I don't answer unless I recognize the number, and my email in box which should have fewer impassioned pleas for funds for this or that candidate or cause. No doubt the results will be followed by the post-mortems discussing what this or that candidate did right or wrong. Regardless of who you support, this post describing stylistic differences between the presidential candidates' emails is pretty interesting. The writer makes the point well that you need to understand your medium and your audience. Email isn't just an electronic version of a printed letter. Good email is short and easy to scan, with text broken into small blocks, and possibly with a few eye catching graphics.