What's in a name?

It's no secret that the majority of Americans are incensed at the idea of a $700 billion Wall Street bailout. But consider this: would it be as unpalatable if it had been called a rescue plan? Maybe, as the article suggests, a better spin would have produced a public more willing to accept the necessity of some sort of congressional action. Still, what does that say about American voters - that they are too easily fooled, or too unwilling to understand what issues are really at stake? In any event, it does underscore the need for using positive terms to characterize a message.