Bad judgment or saavy marketing?

So, Microsoft created an ad with an image of three people at a business meeting. The ad shows them sitting at a table, with computers open. One of the computers appears to be a MacBook, and the logo has been [presumably] digitally removed. The ad is published in the US. Then someone in the marketing department decides that if the photo is to be used in Poland, the African American man should be removed, and a white face put on his body. There is a range of opinions about this. I tend to agree with some of the printed opinions that if you wanted a photo with three white people in it, it would have been a lot smarter to start with a different photo. See the original and altered photos here.