The difference between a beehive hairdo and dreadlocks

Think about your appearance, and how much someone could conclude about you based on your haircut. What would a buzz cut or crew cut say about your appearance? How about dreadlocks? How about a beehive hairdo?

Anyone can control certain things about his or her appearance, such as a haircut or a facial expression. Similarly, one can decide what appearance a business can present through news releases and media interviews, as well as any communication outside the business. This article talks about how you can decide what face your business presents to the outside world and makes the critical point that if you don't tell your own story, someone else will get to tell it for you, and you may not like the results.