It's not about the money

A study by LeadershipIQ shows that CEOs don't get fired for poor financial performance - there are a host of reasons cited, but that isn't one of them. The top reason listed is that the CEO mismanaged a transition, and specifically didn't communicate to the managers and employees of the company why a change was necessary. The second reason listed is that the CEO ignored customers. A good communicator has to listen as well as speak. Have a look at the list, and note that communication is at the root of four of the top five reasons cited.