The Resume as advertisement

I just read a great post on the San Francisco Women of the Web blog about writing resumes. Two key things to remember: first, it's not your whole life story, just the tool to get you an interview, and second, make sure your resume talks about what great things you have done instead of just telling about the company you worked for, or the job you had. This second point has been the key to every great resume I've ever seen - tell about how you redesigned the marketing brochure, or how you improved the customer satisfaction rating. Most hiring professionals can imagine what tech support jobs include, but they don't know your response time was better than other people working there, or whatever. Think of what contributions you made that you are particularly proud of, find a way to quantify them, and make sure they are the focus of your resume.