Why don't we understand each other?

Great article on why the communications are so often misunderstood. Two key points: first, your ownership of a communication will affect how you understand it, and second, you have to use the language of your intended audience if you want to be understood. What is meant by ownership? Well, what stake do you have in the message? For example, if you are in the market for a new cell phone, you will be more interested in cell phone advertisements and reviews. And what about "language"? This is not just English versus French or Italian. Think about how clear your meaning would be to your intended audience. Just because a concept is blindingly obvious to you, don't assume your audience will see it so clearly. If your message is technical, this is especially important.